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Artlink Agency — Insights

Industry thinking for event professionals.

Practical guides on live event production, broadcast, corporate video, documentary production, and everything in between — written for the people who hire us.

How to Choose a Production Company for Your Corporate Event in Kenya

When your event represents your brand, a production failure is a brand failure. Here's what to look for before you sign.

What a Run-of-Show Document Is — And Why Your Event Can't Go Live Without One

The run-of-show is how a professional production team turns a brief into a broadcast. Here's what goes in it.

Hybrid Events vs. In-Person: What Makes More Business Sense for Kenyan Companies?

The answer depends less on budget and more on what you're actually trying to achieve. A breakdown of both formats.

Why Your Company Needs a Brand Film — Not Just Social Media Videos

Social media content builds awareness. A brand film builds trust. Here's the difference and why it matters for your business.

How Much Does Live Event Production Cost in Kenya? (An Honest Breakdown)

The answer is: it depends — but that's not useful. Here's a transparent breakdown of what actually drives production costs in Kenya.

What Is a Technical Director and Why Every Major Event in Kenya Needs One

The most important person in your event's technical chain — and the most commonly missing from the brief.

Corporate Video vs. Documentary: Which Does Your Organisation Actually Need?

Two formats, one crew — but completely different purposes, budgets, and production approaches.

How to Plan a Conference AV Setup: A Step-by-Step Guide for Event Planners in Kenya

From venue assessment to sound, screens, lighting, and recording — everything you need to brief your production company properly.

Why Live Streaming Your Event Is No Longer Optional for Kenyan Businesses

Your venue has a capacity limit. Your livestream does not. Here's the case for treating your stream as a first-class production element.

What to Expect on Shoot Day: A Client's Guide to Working with a Production Team

First time on set? Here's what actually happens, what your role is, and what makes a shoot day go well or badly.

How to Write a Creative Brief for a Video Production Company

A vague brief produces a vague video. Here are the eight elements every production brief needs — and what to leave out.

What Makes a Good Event Venue for Production? A Technical Checklist for Kenya

Before you sign the venue contract, run this checklist. Power, rigging, acoustics, loading access — the eight things that matter most.

The Role of Music and Sound Design in Corporate Video Production

Music is the invisible architecture of your video. Here's what it actually does and why it's the most underestimated craft element in production.

How Long Does Corporate Video Production Take? A Timeline Guide for Kenya

Brief to delivery in 6–8 weeks — here's exactly what happens at each stage and what clients do that causes delays.

Why Your NGO Needs a Documentary: A Guide to Impact Storytelling in Africa

The organisations doing the most important work in Africa are often the worst at telling the world about it. Here's how to change that.

How to Use Video to Raise Funds for Your NGO in East Africa

NGOs that invest in video fundraising consistently outperform those that don't. Here's how donor fundraising video works — and what every campaign film must contain.

NGO Conference Production in Nairobi: A Complete Planning Guide

NGO conferences are high-stakes events that directly affect donor and partner confidence. Here's how to produce one properly in East Africa.

How NGOs Can Livestream Events to a Global Audience

Your event is in Nairobi. Your major donors are in London, Amsterdam, and Washington. A professional NGO livestream bridges that gap.

The 7 Videos Every NGO Should Have on Its Website

NGOs that treat video as a library — not a one-off project — consistently outperform those that don't. Here are the 7 assets to build over 12 months.

How to Brief a Video Production Company for Your NGO

The brief is where NGO video projects succeed or fail — before the camera is ever switched on. Here's the complete checklist to brief properly.

NGO Video Production on a Budget: What You Can Achieve at Every Price Point

You don't need a huge budget to tell a powerful NGO story. Here's what video production actually costs in Kenya — and where to put your money.